Hi Blogger,
Over the past 8-ish years, I've been privy to wayyyy too many clients wanting 'just more horses' to work with.
More horses, more clients, even more horses…the salvation that would allow them to make enough money to keep working with…you guessed it…even more horses.
Their faulty reasoning?
🐴 More horses = more income
🐴 More horses = greater impact
🐴 "That's what everybody wants, more business, right?"
🐴 "I'll get more experience and then they pay me more!"
🐴 The word will spread…so I can get MORE clients, Hoora!
Well…
Horse@#$%&! (or the G-version…Horsespit!)
(but wait, do horses even spit?)
Ok, don't digress Catherine…
So, why is the "MORE business is BETTER" model so very broken in our horse industry?
If you're fully booked (or overly fully booked) you know the answer already.
It leads to burnout, accidents, overwork, an ever more tired body and mind…and certainly not to a greater impact, at least in the long term.
But I can hear you sigh already…HOW else is one going to make money in the horse world? Feed prices go up, gas costs are through the roof…
To be honest, for several of our clients, we recommended that online courses are THE solution. And that still holds true for many of our clients, BUT, we also heard that many of you are not quite ready to dive into the world of online courses and with that the world of tech and online marketing…
So here is the question my team and I started with when we began playing with the idea of helping our clients break free from this broken system…
"How could we help horse professionals use video, technology, and systems to multiply their income, reclaim time for self and family and still work intimately with their clients WITHOUT burning themselves out?"
A working hypothesis was formed.
Systems, tech, and video-supported curriculum were not just for 'online' entrepreneurs. Every small business, even horse businesses, can automate the vast majority of repetitive tasks, boring tasks while using video to multiply their impact on the horses in their care.
And with that, we defy the 'advice' of any self-anointed equine marketing coach whose focus is on, you guessed it…getting more clients!
BUT, we had to overcome a few hurdles…mainly, how do we help our special audience of horse industry wizards and tech phobes?
We know that just the words 'tech', 'automation', 'video production' might produce more fear in you than would a bucking bronc or a full-out gallop across a pasture filled with major rabbit holes…
And so we went to work, each of our team members contributing their specialty to a coaching program designed to make even those most intimidating aspects of technology & marketing feel like a gentle jog across the prairie. ☺️
Our foundation course, Break Free combines prerecorded lessons on the most essential time saving and money making skills and strategies along with live 'Office Hours' via Zoom where you can sign on and ask any and all questions you might have.
Previous course participants have had amazing breakthroughs within their own business, from dialing in to who their ideal clients are to leveraging their time and energy to work less hours, earn more, and serve clients in a way that outshines the competition.
One lesson that we learned from our founding participants was that containing Break Free to a 9-week course was limiting our participants and denying them of our ongoing support. So with that in mind, we've changed the way we offer it.
We placed it inside our new members only platform so that you now have unlimited time to work your way through the material and to ask questions as they arise so that you have all the time you need to work through it at your own pace without any large upfront cost!
That means you'll have unlimited access to our team of strategists and technicians. Not only will you be able to join the live Office Hours, but you'll also be able to leave us your questions 24/7 within the course and community platform that we created exclusively for horse pros like you!
We know it sounds too good to be true, but my team and I are committed to helping every horse pro we meet to have a better quality of life, more time, more profits, and more fun!
Why? For the horses!
We know that when you feel alive and energized in your business, your passion comes to life and in turn the horses get the very best of you.
| I'm Ready To Break Free! |
Much love,
Catherine & the Red Mare Team
P.S. If you're good with where you are now, just respond with Do Not Disturb, and we'll stop sending you these emails.
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