Blogger,
Want to know the secret to creating an overflowing stable of clients that are eager, committed, and place high value on everything you have to offer them?
The way the industry has been going about it is completely wrong!
Seriously??? For real.
Most horse pros think they have to be seen being successful at shows…
OR
Plaster flyers at the local feed and tack stores…
OR
Build a website telling the world how much experience, skill, and accolades they have collected over the years…
But honestly, if this worked you would have more business than you could handle and would be working exclusively with the clients that bring you joy every time you see them.
Instead you're taking every client that walks through the door to help pay the bills… just like everyone else.
Doing the same thing over and over and expecting different results is the definition of insanity. Pros throughout our industry are making themselves crazy by trying to do the same thing as everyone else. It doesn't doesn't work well, and they can't find their way clear of it.
I see your struggle.
But the thing is, we live in the digital age practicing a craft that was developed in the iron age or even earlier. The days are long, the work is demanding, and it's always been easier to communicate with horses than with people. Right?
You see, most of your colleagues are doing what their mentors did, who did what their mentors did and so on, and so on… And most likely so are you because no one ever told you there's a better way, or because marketing is a four letter word, or because it's scary to try to sell yourself.
Here is why you're stuck…
Because it's not about "selling yourself" or showing off your skills at every show, or even having that website that's the equivalent of putting up a flyer at the feed store.
And this idea that marketing is "icky" and manipulative is so far from the truth.
The moment that you understand this key thing, you'll stand out from every pro within a 100 mile radius.
And that secret is that getting great clients is never about you. It's about knowing, down to the most minute detail, who your ideal client is, what their goals, hopes, and needs are, and how you can uniquely help them.
Once you understand this, you start to see that you are not "selling" yourself or your services. You are letting your ideal client feel seen and heard and painting a picture of what outcomes are possible by working with you. There is nothing "icky" about helping someone feel validated and hopeful.
And that shift is the number one thought reversal that makes you stand out from every other pro out there trying to convince would be clients how great they are by showing off their skills or boasting about their mentors or accomplishments.
You see, once your potential clients can see the unique ways that you can help them, and that you really get them and their horse, then they will be eager to engage in a service based relationship with you.
By dialing in to who they are and what they need from you, you'll be able to attract your ideal clients, tell them exactly how they will benefit from working with you, and feel confident that you can completely stand out from the competition so that you are the clear choice for your dream clients.
Because it's about trust, and respect, and when prospective clients see themselves in your marketing material, they don't feel sold to. They feel validated and acknowledged and the recognize that YOU have the solution to their problems.
How do you stand out?
Well, I'm glad you asked.
We're holding a FREE Zoom online workshop.
When? This Thursday, 9/29/22 at:
- ⌚ 10am Melbourn 🇦🇺
- ⌚ 12pm Aukland 🇳🇿
- ⌚ 8pm ET 🇺🇸
- ⌚ 7pm CT 🇺🇸
- ⌚ 5pm PT 🇺🇸
We will teach you all the steps to identify and speak to the needs of your ideal client so that you become the clear choice, even in an area where there are tons of other professionals to choose from.
We'll cover:
- Why more + more + more clients is not really the answer
- Niching - what is it and why is it important?
- How to define your "ideal client"
- How to tell people what you do in a way that makes them know that you're the right pro to work with for their needs.
If you're tired of struggling to get more clients or having to take every one that walks through the door, even if there are clear red flags, then
| Grab A Seat Now |
You'll learn AND get to ask us questions in this interactive workshop.
You'll leave with all the tools you'll need (including the confidence of putting yourself out there!)
To your success!
Catherine and the team at Red Mare
P.S. If at all possible, attend this event live. We'll send you the recording but only those who attend live get our exclusive worksheets that will help you to get started today!
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