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Saturday, November 5, 2022
Friday, November 4, 2022
Attn: All perfectionistsβ¦want to publish an online course but feel stuck?
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Thursday, November 3, 2022
Love-hate the idea of creating an online course?
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Wednesday, November 2, 2022
Got an online π΄course idea that is dying to get published?
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Monday, October 24, 2022
Help! I don't have time!
Hi Blogger!
I hear it all the time.
I don't have time to work ON my business.
I don't have time β¦
- to work on the book that I've been thinking about for years,
- or the course that I know would make a huge impact,
- or that new clinic program that I am just dying to create.
I don't have time.
Now, this might feel a little challenging, but I want to encourage you to replace the words, "I don't have time," with "It's not a priority."
Start with the little things that are no big deal.
"I don't have time to re-lace my shoelaces. Relacing my shoelaces is not a priority."
Go ahead. Try it.
I'll wait.
How does it feel? Not too bad?
But when it comes to the bigger projects⦠you may feel a little more friction.
It may not sit as well to say, "I have this book idea that I know is amazing and it is NOT a priority."
And the discomfort that you feel is the point of the exercise.
Changing your language reminds you that you DO have a choice.
You CAN choose how to spend your time.
You're not a victim of your business.
So what priority will you choose today?
Something meaningful or something mundane?
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To your success,
Catherine & The Red Mare Team
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P.S. We'll have more coming soon on how you can optimize the time you spend on your business. Stay tuned!
P.S.S. The Business Mastery Circle is a plug-and-play course & community platform that gives you all the trainings you need and support you crave.
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Join today to BREAK FREE FROM THE BROKEN HORSE INDUSTRY MODEL to earn more money, have more time, & make a bigger impact.
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Monday, October 17, 2022
Why Canβt I Explain What I Do? [Step #1: Inside!]
Hi Blogger!
You know that feeling when you're in the barn or in the arena working with a horse and you just drop into an effortless state of flowβ¦
- you feel so confident and sure of yourself
- words and insights just naturally flow out of you
- it's such a satisfying feeling
But then, you step out of your comfort zone.
- And sit down in front of a computer to work on your website.
- Or write a post to share your epic day.
- Or return a call to a potential client and try to convey what it is that you uniquely do, hoping they "get" you.
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"Sigh"
And it feels β weird and awkward and overwhelming and even confusing.
Why is it so hard to explain the magic? All that confidence just goes right out the window.
I understand and I want to make it easier for you.
I want people to learn about the amazing things that you do with horses and the people who love them!
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So here's my tip. Writing is not about getting it right or finishing anything or saying it perfectly.
In those moments when you're inspired, jot something, ANYTHING, down.
Give yourself some "breadcrumbs" to follow next time you work ON your business. I'm talking half ideas, descriptive words, and messy thoughts.
You can't edit a blank page.
On this subject, we'll have exciting news and ways to help you coming soon!
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To your success,
Catherine & The Red Mare Team
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P.S. No paper? Use the voice recorder on your phone. Have a standard app or doc for your "idea garden" to grow!
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Unsubscribe | Update your profile | 4030 Wake Forest Rd; Suite 349, Raleigh, North Carolina 27609-0010
Wednesday, September 28, 2022
Make attracting more of the RIGHT clients effortless
Hi Blogger,
If you've been wondering how to get more new clients, or more clients that you LOVE to work with, but just can't find out how to draw in those A list horse owners, it's likely because you are following the same old marketing advice that has been circulating the horse industry for decades.
Here's a secret, even our super well known clients still struggle with this!
But⦠just like famous horse pros, you need to know how to not only attract ideal clients, but build a waitlist of them.
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Because⦠when you have a waitlist you not only don't have to worry about filling vacancies in your client or service roster, but you can increase you rates and earn more!
That's why we're hosting this week's workshop with Cerice Berndsen and Leah Griesbach from Red Mare.
We want to teach you the strategies, tactics, and tools that can help you build a waitlist of prequalified clients that tick all the boxes as your ideal clients so that you have the peace of mind that comes from knowing that you can select from a list of potential clients ready to invest in your services at a price that reflects your value and desired income.
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More specifically, in this online workshop you'll learn:
- Why more + more + more clients is not the answer
- Niching - what is it and why is it important?
- How to define your "ideal client"
- How to tell people what you do in a way that makes them know that you're the right pro to work with for their needs.
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Save My Seat |
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And the end of the workshop, you'll get our Red Mare exclusive ideal client avatar worksheet to get clear on the type of client you want to have fill your waitlist. - so be sure to mark our live date in your calendar so you don't forget to show up on tomorrow.
See you there!
Catherine and the team at Red Mare
P.S. - you can register right here: Discover 3 Key Ways To Stand Out From The Crowd...β
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