[name],
Ouch…95%??!!!
Yup, the vast majority of online courses (in the equine world or elsewhere) sit somewhere in cyberspace, unsold, unwatched, unappreciated.
No wonder that the IDEA of creating a course is WAY more fun than you stepping into action and actually producing one.
And rightly so.
Actually, I'm glad you haven't started yet (but if you have one of those unsold courses sitting somewhere, keep reading too!).
Here is the truth…almost ALL equine courses online are priced WRONG!
How many are you seeing that are priced at $15/mth or $75 for an entire course?
While that sounds like the right thing to do for horse owners who have a small budget, you're actually not doing anybody a favor…nope, not yourself, not horses, nor the owners.
And here is why such low prices cause 3 problems:
1. You, as course creator, have NO budget for ads…which means that your course will never reach critical mass to be profitable and have an impact
2. The participants (the horse owners) don't take your course seriously. Your course becomes yet another program they will watch when they have time…NEVER!
3. You can't develop a suite of courses that build on top of each other. And it's this strategic suite of courses that actually transforms the horse and rider in a logical, sequential way over a long period, right?
So how DO you price a course correctly?
Glad you asked.
I've recorded a brand new free training 'Launch Your 'Effing' Course in 30 Days' where I guide you through our systematic 9-step process to an equine course that is profitable and delights the audience.
Pricing is one of the 9 steps and crucial to your success and impact on horses.
Watch the free training here and download our proprietary roadmap!
At the end of the training, I will invite you to let us help you with this 9-step process to get your 🐴 course published and marketed with the PERFECT PRICE. All in under 30 days…for a fraction of our agency fees!
Curious? >> Watch here
Let me know if this resonates with you!
Catherine and the team at Red Mare
P.S. If you want to have your equine course published and ready to make money by mid December, WATCH NOW and book a call. We're only accepting 8 clients at this time.
Think how lovely 2023 could look like for you when course income can replace hours of hard physical labor and make you more money!!
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