If only Pony Club had taught me how to fill my barn with great clients that pay on time, every time! Instead I learned how to measure temperature, pulse, and respiration LIKE A BOSS. …But looking back, I wish I had learned a little more client-training skills earlier in my horse training career. Just like good horses, good clients are MADE, not born. I remember the first time I received the entire month’s income on the first day of the month. -
No late payments. -
No IOUs. -
No scrambling to make up for all the lessons that got CANCELED at the last minute. -
No waiting to pay the vet bill until I hunted down all the checks I was owed. Game Changer! Up until then, I thought clients either paid on time, or they didn’t. All of a sudden, I understood: I had FAILED to train them. Just like horses, clients need to understand your expectations. When they do, EVERYONE is happier! So here are some things that I wish I had learned much earlier about how to train my clients! 1 - I set clear, written policies about my rates and how clients can pay. My clients sign my payment policies at the same time they sign my release form. 2 - My money management system includes AUTOMATED, RECURRING charges for lessons, training, and board that are debited from the client’s account or credit card on the first of every month. Easy, easy, EASY … for me AND my clients! 3 - This was a BIG ONE: I created a system for cancellations and make-ups that WORKS for me so I don’t lose money and don’t have to constantly scramble to redo my schedule! |
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