The Red Mare: a Dressage Training Blog

Wednesday, September 21, 2022

Earn extra income with clinics

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Hi Blogger,

In case you've been wondering how successful clinicians and workshop leaders make a sustainable income from giving and hosting clinics, it's likely NOT because they are occasionally invited to teach by someone they know, but because they proactively develop their clinic business.

If you're looking to do the same thing, it's totally possible.

But… maybe you're not sure what actually works in 2022 to help you build that extra stream of income from holding and hosting clinics?

Or… maybe you're wondering if it's possible to make clinics more profitable?

That's why we're hosting this week's workshop with Cerice Berndsen and Christiane Witt from Red Mare.

We want to teach you the strategies, tactics, and tools that can help you get booked, run memorable clinics and workshops AND gain new ideal clients on the way.

More specifically, in this online workshop you'll learn:

Why Clinics & Workshop Can Be Much More Profitable Than You Might Image
How You Get To Choose Your Ideal Clinic Venues
3 Roadblocks Every Clinician Faces And How To Overcome Them
How To Discover The Most In-Demand Clinic Topics
How To Reach Out To Hosts Without Ever Having To 'Sell' Yourself

Save My Seat

And the end of the workshop, you'll get our Red Mare exclusive booking spreadsheet to help you start getting booked immediately. This is only available for those who attend live - so be sure to mark our live date in your calendar so you don't forget to show up on tomorrow.

See you there!

Catherine & the Red Mare team

P.S. - you can register right here: Create A Profitable Clinic Business Workshop

Monday, September 19, 2022

The fastest way out of underpaid 1:1 service delivery, guaranteed.

Blogger,

Want to know how to stop delivering your amazing services at a low hourly rate and driving yourself insane with endless work hours?

Stop doing that!

What??? Ok, hear me out.

Most horse pros are completely stuck serving one client at a time…
OR
Taking one horse at a time in training…
OR
Working on 1 horse at a time…

But honestly, you're stuck there because that's what everybody else around you does. Your shoer, your vet, your osteopath…they are all working on and with horses one at a time.

That puts blinders on all of you. It's super hard to look outside our industry to find better income models and then 'translate' them to our horses industry. I get you…

You see, most of your colleagues are where they are, and maybe you are too, because of the hard work and hustle mentality. At first, it was an awesome feeling to get a new client, and then another new client.

But soon, it became a tiring, underpaid rat race. One that you don't feel that you can escape.

Here is why you're stuck…

Because working 1:1 means that you can 'react' to the needs of your client. You don't have to be proactive, you don't need to develop a curriculum, you don't have to market yourself.

And because of this 'reactive' way of being in your business, you can't see a way out.

But the moment you make a SINGLE shift, you're free.

And that shift is that you realize that you can 'respond' to what the market wants by creating a solution based curriculum.

Once you've made that shift, you NO LONGER see yourself as a service provider but as an entrepreneur, teacher, or coach.

And that shift is ESSENTIAL for you to escape working endless underpaid hours.

You see, once you have developed a simple solution based curriculum for several of the greatest frustrations your clients have, you can THEN go out proactively and offer that solution in the form of clinics or workshops.

NO LONGER sitting on your hands, HOPING that someone will hire you as a clinician or 'allow' you to give a free workshop at their facility.

NO, with a simple set of 3-4 teaching topics, you'll feel a ton more confident approaching event hosts and getting yourself booked as a profitable clinician or workshop leader.

It's this simple mind shift from 'reactive' to 'responsive' that allows you to feel in charge of your business, time and money.

How do you get booked?

Well, I'm glad you asked.

We're holding a FREE Zoom online workshop.

When? This Thursday, 9/22/22 at:

3pm Berlin 🇧🇪
2pm Britain 🇬🇧
9am ET 🇺🇸
8am CT 🇺🇸
6am PT 🇺🇸

We will teach you the exact process of getting booked as a clinician, even if you're not (yet) a celebrity coach:

Why Clinics & Workshop Can Be Much More Profitable Than You Might Image
How To Discover The Most In-Demand Clinic Topics
How You Get To Choose Your Ideal Clinic Venues
3 Roadblocks Every Clinician Faces And How To Overcome Them
How To Reach Out To Hosts Without Ever Having To 'Sell' Yourself

If you're tired of this broken 1:1 model and completely over 'hoping' to get booked as a clinician, then ...

Grab A Seat Now!

You'll learn AND get to ask us questions in this interactive workshop.
You'll leave with all the tools you'll need (including the confidence of putting yourself out there!)

To your success!

Catherine & the Red Mare team

P.S. If at all possible, attend this event live. We'll send you the recording but only those who attend live get our exclusive booking spreadsheet that will inspire you to get started today!

Thursday, September 15, 2022

The trail to better living in your horse biz starts here...

Hi Blogger,

Over the past 8-ish years, I've been privy to wayyyy too many clients wanting 'just more horses' to work with.

More horses, more clients, even more horses…the salvation that would allow them to make enough money to keep working with…you guessed it…even more horses.

Their faulty reasoning?

🐴 More horses = more income

🐴 More horses = greater impact

🐴 "That's what everybody wants, more business, right?"

🐴 "I'll get more experience and then they pay me more!"

🐴 The word will spread…so I can get MORE clients, Hoora!

Well…

Horse@#$%&! (or the G-version…Horsespit!)

(but wait, do horses even spit?)

Ok, don't digress Catherine…

So, why is the "MORE business is BETTER" model so very broken in our horse industry?

If you're fully booked (or overly fully booked) you know the answer already.

It leads to burnout, accidents, overwork, an ever more tired body and mind…and certainly not to a greater impact, at least in the long term.

But I can hear you sigh already…HOW else is one going to make money in the horse world? Feed prices go up, gas costs are through the roof…

To be honest, for several of our clients, we recommended that online courses are THE solution. And that still holds true for many of our clients, BUT, we also heard that many of you are not quite ready to dive into the world of online courses and with that the world of tech and online marketing…

So here is the question my team and I started with when we began playing with the idea of helping our clients break free from this broken system…

"How could we help horse professionals use video, technology, and systems to multiply their income, reclaim time for self and family and still work intimately with their clients WITHOUT burning themselves out?"

A working hypothesis was formed.

Systems, tech, and video-supported curriculum were not just for 'online' entrepreneurs. Every small business, even horse businesses, can automate the vast majority of repetitive tasks, boring tasks while using video to multiply their impact on the horses in their care.

And with that, we defy the 'advice' of any self-anointed equine marketing coach whose focus is on, you guessed it…getting more clients!

BUT, we had to overcome a few hurdles…mainly, how do we help our special audience of horse industry wizards and tech phobes?

We know that just the words 'tech', 'automation', 'video production' might produce more fear in you than would a bucking bronc or a full-out gallop across a pasture filled with major rabbit holes…

And so we went to work, each of our team members contributing their specialty to a coaching program designed to make even those most intimidating aspects of technology & marketing feel like a gentle jog across the prairie. ☺️

Our foundation course, Break Free combines prerecorded lessons on the most essential time saving and money making skills and strategies along with live 'Office Hours' via Zoom where you can sign on and ask any and all questions you might have.

Previous course participants have had amazing breakthroughs within their own business, from dialing in to who their ideal clients are to leveraging their time and energy to work less hours, earn more, and serve clients in a way that outshines the competition.

One lesson that we learned from our founding participants was that containing Break Free to a 9-week course was limiting our participants and denying them of our ongoing support. So with that in mind, we've changed the way we offer it.

We placed it inside our new members only platform so that you now have unlimited time to work your way through the material and to ask questions as they arise so that you have all the time you need to work through it at your own pace without any large upfront cost!

That means you'll have unlimited access to our team of strategists and technicians. Not only will you be able to join the live Office Hours, but you'll also be able to leave us your questions 24/7 within the course and community platform that we created exclusively for horse pros like you!

We know it sounds too good to be true, but my team and I are committed to helping every horse pro we meet to have a better quality of life, more time, more profits, and more fun!

Why? For the horses!

We know that when you feel alive and energized in your business, your passion comes to life and in turn the horses get the very best of you.

I'm Ready To Break Free!

Much love,

Catherine & the Red Mare Team

P.S. If you're good with where you are now, just respond with Do Not Disturb, and we'll stop sending you these emails.

Wednesday, September 14, 2022

How Many Clients Can You Afford to Lose?

Hi Blogger,

I know you don't want to think about this.

It's one of those things that is somewhere, maybe, in the future, and right now, you've got 💩 to do.

Even though the thought of it strikes a little fear in your heart, you can kind of push it away for now.

But realistically, you need to think about it. Plan ahead.

Do you have a safety net?

No? Time to build one.

The thing is, you're already halfway there. You have clients. You're pretty busy and you're doing okay, thank you very much.

And while nothing in life is guaranteed, having multiple revenue streams can help if the hits start coming.

So how do you do that?

Well, I'm glad you asked.

You can create a hybrid business. One that is online as well as in-person.

Not your thing? That's cool.

How about redefining your current business, niching down and finding the clients that are so aligned with your values that it is their priority to stay in your program no matter what. Let the ones go who were probably leaving anyway.

You can offer automated services to existing clients.

Then there are clinic tours. No need to rely on the same clients staying on your schedule every week or every month or whatever.

Combine some of the above.

Come up with something else entirely. There are so many possibilities.

And you don't have to somehow teach yourself all of this by pulling it out of thin air.

Come join us at The Business Mastery Circle.

We're creating something special here and it all started because we want to help horses. We believe that by helping the equestrian professionals of the world, that helps horses all over the world.

The Business Mastery Circle is an online resource that was created exclusively for equestrian professionals like yourself.

There aren't any amateur owners in here. They've got plenty of places to go. This one's for YOU.

We have created courses to help YOU decide what YOU want from YOUR business. No one else has your business or your circumstances, so why try to fit a square peg into a round hole?

Also included in your membership are 2 monthly strategy sessions where you can meet with real equestrian business strategists who can help you create a business that works for you and increases your income!

Avoid costly mistakes and common pitfalls that so many business owners make.

You'll also get templates to take the guesswork out of it.

And, we've got tech help for you, too. You can meet twice a month with one of our tech gurus. Get help you with your website, setting up automations, ads, email, calendars, and more.

One of the things we're most excited about is the online networking platform we're creating. Meet other equestrian professionals from all over the world.

There are so many different pros involved with horses:

Discipline specific
Equine Wellness
Rider Wellness
Farm sitters, Camp Owners, Dude Ranches, Vacation tours

What's normal in their neck of the woods might be unheard of in yours, but could be JUST THE THING to solve your problem.

Networking these days is more important than ever. While forms of it are common in the horse world (I just love my farrier, here's her number…), being able to really collaborate and connect with professionals you might never run into can be a major source of getting your name out there. That alone can translate into more income from different sources.

So check it out here:

Learn More

To Your Success!

Catherine & the Red Mare Team

Tuesday, September 13, 2022

How Come It Looks Like Everyone Else is Doing so Well?

Hi Blogger,

Social Media is a pretty amazing tool.

It seems like everyone is having all this success at shows and clinics. Their students, and their client's horses, too.

Of COURSE, you should share the good stuff! We all do! It's good for your business, right? Plus, you've totally earned the right to brag for once!

But you also know that smiling happy faces don't reveal the whole story. (Except for maybe that guy who sells out stadiums everywhere he goes. He's probably genuinely pretty happy.)

How many of the horse professionals in these pictures are barely hanging on? Worried about a sick horse, or a possible career-ending injury for another.

Worried about how much hay has gone up this year and having to raise board. Or even find another supplier.

Then there's the economy. A lot of people are tightening their spending habits and that can mean a loss of income for you.

The list goes on and on.

If you could morph your business into anything, like dream really big right now, what would it look like? (Winning the lottery doesn't count.)

Take your time, I'll wait…..

Got it?

So now, how do you get there? No idea where to even begin? Feel a little silly even thinking about it?

I'm here to tell you change is possible. Big Changes. Small Changes. Any type of change you can dream up!

It can feel hard to get off the hamster wheel that you find yourself on right now, but you really can start on the path to a different life.

One that allows you to serve horses in a way that fulfills you without taking everything from you, and still make a living that allows you to LIVE.

We at Red Mare Enterprises see you. We can teach you how to implement change. Tools and techniques that most equestrian professionals really don't use.

We've created some fabulous courses to help you with that. And we're super proud of them.

But we also are or have been equestrian professionals ourselves. We wanted to give you more than just courses.

So we're creating a community, too. A place you can go to learn, chat, and network with other equestrian professionals who understand.
You can also get one-on-one help from Red Mare strategists, copywriters, and tech gurus.

We are committed to changing the equine industry because we love horses. And we believe that by helping you, we're helping horses, too.

Ready to jump in? Want more specifics on the courses? The one-on-one help? The community? Click here!

But if you're not ready to join a like-minded group where you can get actual training and support - that's totally cool, too. We know this isn't for everyone. Click here and we'll leave you alone about it.

To Your Success,

Catherine & the Red Mare Team

Monday, September 12, 2022

Ditch those crappy clients for good!

Hi Blogger,

Have you ever had this conversation or something similar with a friend?

----------------------------

I hate it when my phone rings. Most people text me, so when there's an actual call, my heart stops for a second, and then my brain quickly runs through what the call could mean:

IT MUST BE AN EMERGENCY!

Or, no, it's probably that my car warranty is about to end. OR…

My most frustrating client.

Ugh, YUP. It's HER.

You know the type - calls to complain about every-freaking-thing. This time, while mowing the grass behind the pastures, I had the AUDACITY to leave the grass clippings on the ground. Like I've done for years. Literally yards from the fence. Yeah.

There's no way any horse can get them. But O-KAY. I get to spend 20 minutes listening to her crank on and come up with the multitude of ways her horse could die from grass clippings completely out of reach on the other side of a fence. (I should mention that the horse pretty much never ventures to the back half of his turnout, but yeah, his demise is imminent.)

These kinds of calls come almost daily from her.

When I see her car pull in, I immediately go find something to do FAR away.

I'd love to send her packing, but she always pays on time, and I need that kind of stability right now, because some of my other super lovely, easier-to-live-with clients are chronic last-minute lesson cancellers. Or they "forget" to pay their board and I have to chase them. But at least they're pleasant, so…

Actually, when I stop and think about it, this kind of stuff happens a lot. At least a few days a week.

Great example: I have time blocked to teach and then this happens:

-No show, no text - totally forgot about it, and when I text: "oops! Sorry! Love you!" Heart emoji -No show, text 10 minutes after the appointed time to say they're sorry but….(I have no respect for your time and decided something else was more important - but we're good, right?) -Call 15 minutes before so I have no chance to rearrange my schedule. Thanks. I guess at least she called.

I could go on. Usually I'm just kind of living in a state of crankiness, but some days it makes me just, sad.

I LOVE horses. I have worked hard and made a lot of sacrifices so I could make them my life's work.

"Do WhAt YoU loVe AnD tHe MoNeY wIlL cOmE"

So when does THAT happen? Where's my money? How come I'm having a hard time getting out of bed some days?

----------------------------

Does any of this resonate with you? Do you feel like this is not what you signed up for?

There's no way you're giving up your horse business, but you'd like to feel not so beat up all the time.

Not to mention actually helping horses and their people in a meaningful way.

We hear this kind of thing all.the.time. And we hate it.

Equestrian professionals are some of the smartest, savviest, most amazing people on the planet.

Really - think about all of the different problems and tasks you tackle in a day, a week, a month. All the different things you know how to do.

We're tough as nails, too. Resourceful and quick thinking.

While that's all pretty great, it takes its toll.

We don't want that for you. We want equestrian professionals to be seen for who we really are. PROFESSIONALS.

And while we're at it, let's get rid of the notion that you have to sacrifice your mind, body, soul and your income because you love horses.

This does not need to be your life - unless you want it to be.

We can help. We've done it time and again. And we've created a place where YOU can evolve your business, your livelihood, to what works for YOU.

The Business Mastery Circle is an exclusive membership community for equestrian professionals ONLY.

Yes, there are amazing courses. You'll have fun learning at your own pace with our gamified approach to learning. (And earn Red Mare Bucks that you can spend toward MORE support.)

Yes, you can get personalized help. You will have access to REAL PEOPLE on the Red Mare team who can help you with everything from tech support to a complete business overhaul strategy.

But we're also creating a community. A place to connect with others who know what it's like. Support each other as you brainstorm or vent. We've already seen members promoting each other on social media and supporting each other in ways we never expected. How great is that?!

We're committed to changing the overworked, underpaid, exhausted image that is expected of equestrian professionals.

We'll be continually adding new courses, new games and new ways to learn and network.

If you want to learn more, check it out here ===>

Learn more here

Special founder pricing is available for a limited time, so if you're ready to learn the secret to working with ONLY the clients you enjoy, this is a great opportunity to do so and lock in the lowest price we will offer!

But if you're really not feeling this right now, let us know and we'll put you on the 'do not disturb list' as we release the first-of-it's-kind, game-changing platform built strictly for equestrian professionals.

We're excited to share this with you and hope you'll join us!

To your success,

Catherine & the Red Mare Team

Wednesday, September 21, 2022

Earn extra income with clinics

Monday, September 19, 2022

The fastest way out of underpaid 1:1 service delivery, guaranteed.

Thursday, September 15, 2022

The trail to better living in your horse biz starts here...

Wednesday, September 14, 2022

How Many Clients Can You Afford to Lose?

Tuesday, September 13, 2022

How Come It Looks Like Everyone Else is Doing so Well?

Monday, September 12, 2022

Ditch those crappy clients for good!

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