I'm sending this email because I want to be considerate of why you may have initially "joined the club."
I'm making a shift in my work and if it doesn't feel aligned for you, now might be the time for us to part ways.
Here's what you can expect moving forward,
Red Mare servesentrepreneurs who passionately pursue mastery of their life's calling and desire to drop the shackles of selling your TIME in order to revel in the freedom of profiting from your IDEAS.
Guiding & Supporting Mastery in the Making
Guiding & supporting mastery in the making is what I've been doing for the past 10 years without even realizing it.
It's what I did when I was a trainer, bodyworker, and instructor.
It's what I did as a designer.
It's what I'm doing as a mother.
It's just what I do. It's a contract I'm here to fulfill.
Evaluate. Regenerate. Amplify.
While my focus has always been the horse industry, other experts keep showing up and asking for help.
In the 15 years I've been in business, I've served 200+ experts:
Horse trainers
Lesson Instructors
Competitive riders
Lecturers
Clinicians
Importers/ Exporters
Product designers
Healers
Herbalists
Osteopaths
Vets
Animal communicators
Occupational therapists
Cranial sacral therapists
Body workers
Artists
Authors
Sculptors
Photographers
Videographers
Music teachers
Business Coaches
Thought leaders
Sky dive centers
even... Attorneys.
And each client was on the path of Mastery in their craft!
When I say mastery, I do NOT mean the most educated in their space.
Mastery means who has failed the most and understands the mistakes, pains and emotions of their niche.
It's the person who doesn't just know one way to fix the problem, but instead knows 10 ways to fix the problem because they have failed and succeeded more than everyone else.
I'm proud of my client's successes. I'm proud of my own paths to mastery.
"I can't say enough about how much Catherine Respess both inspires and supports my work in the world.
She is incredibly gifted with design, selecting imagery, and crafting how to say things "just right" so the words flow and resonate beautifully with the message being expressed.
I don't know how I'd manage without her. Thank you so much Catherine for loving what you do and being who you are in this world! 💞"
- Gloria L.
I want that success for you too.
As always, I want for you to bypass burnout on the way to that success. I'll show you how. For you and your business, I will,
Evaluate what is and isn't working.
Regenerate the resources, assets, & systems that set you free.
Amplify your individual gifts & specific wisdom for profit.
Together we can design a business that supports YOU and your personal evolution.
"Can you help me with social media?" is one of the most common requests I get from the horse professionals that I serve.
In my experience, what you really mean is,
"I don't like talking about myself even though I feel a drive to share my wisdom and skills."
"All my great ideas pop up when I'm riding, driving, or showering. When I slow down to create content, my mind goes blank, and all the creative energy I had drains away."
"I only post or email when I have space for new clients. Everything comes out sounding needy."
"I look at what other people post online and immediately feel discouraged."
If that sounds familiar, I have a NEW solution for you!
Yes, my Blueprint Coaching isn't new.
It's the vehicle for the expression of my gift for converting complex ideas into simple, digestible concepts, making the information understandable and accessible to others.
Meaning, it's fun and easy for me to get those great ideas out of your head and into words you feel good about sharing.
I amplify your energy for other aspects of your business. That part is fun for everyone in your business ecosystem!
Using the Blueprint to CREATE CONTENT FOR YOU... is new!
How frequently do YOU get no-BS, real-world professional insight at no cost?
Follow up question:
Why am I offering it to you?
Because I was once a struggling trainer, body worker, and barefoot trimmer. I remember when I could only book a call with a business coach 1-2x's a year.
I made those sessions count!
(Which is saying A LOT because my coach didn't even understand the horse industry!)
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Now that I have an established foothold in the industry, I want to give back.
I want to give YOU a helping hand.
I want to give you Two (2) FREE 1-on-1 coaching sessions with me this year.
Here's what a Red Mare customer said about her free consult:
"I took a gamble and signed up for a free phone call.
Let me say this: Catherine of Red Mare Enterprises is a real human being, not a robot, and she cares about YOU as an individual.
I was expecting nothing but a sales pitch for buying into her program, but Catherine listened to my story attentively and provided custom-tailored feedback about my horse training business.
She genuinely did understand my struggles, frustrations, obstacles, and fears as a young horse trainer trying to navigate the business, find a foothold, and share her own voice.
I cannot say enough how valuable it was to be told, point-black, "This is what's wrong with your business model and why you might not get good results with trying to scale or sell a course right now," FOR FREE.
The best news is that I was able to apply Catherine's advice with tangible results.
14 days after our phone call, my website traffic has increased by (maybe you should sit down for this) 1351%, and my email mailing list increased by 950%.
Wow.
If that's not results, I don't know what is.
I completely understand worrying about having your time wasted, but the loss of NOT signing up is missing out on literally life-changing transformation for your business.
I'm a believer, and you should be too."
Hop on a call with me and let's uncover the most important thing YOU can do to make a difference in your business in 2024.
You've worked hard to evolve professionally. The soul searching, researching, studying, practicing, and putting yourself out there -- it's no joke!
But then you look around and wonder... "Why do I feel like my current clients (though loyal and kind!) no longer a great fit for what I want to be doing?"
or "Why am I attracting clients that DON'T appreciate (and are willing to pay for) my growing expertise?"
Recently, I coached an herbalist/ barrel racer who wanted to share her herbal blends beyond the bounds of her local equine community.
She's halting the creation of custom blends in favor of scaling the production on her most popular formulas.
During her free consult, I could hear how comfortably she could discuss her wonderful products, BUT only in the context of barrel racing.
She hit a block when it came to talking to a larger market about the problem solving properties of her herbs! It's completely normal that the business growth began to stagnate as a result.
After that call, I got the best email:
"Hi Catherine - I thoroughly enjoyed our chat today. You hit the nail on the head with so many things in a very short time. One or two ah-ha moments as well. I'm excited to book a session so we can get this show on the road, lol !!"
I'm happy to say we quickly progressed to outline a Strategic Transition Plan for 2024 and we just wrapped up a 3-part Blueprint Coaching series!
Now my herbalist has the language she needs to update her website, write poignant blogs and emails, craft a social media campaign, create valuable content, and so much more!
She also has me on her side, holding her accountable to her goal and plan, and providing services to fill in the gaps as needed.
Let me ask you,
Are you struggling to talk about something new you are doing in your business?
Have you wondered if the prospective clients lurking even understand all that you have to offer?
Do you work intuitively and find it impossible to put what you do into words?
Would you like help creating a strategic growth plan, social media campaign, website content overhaul?
^At first glance, this could be considered a great testimonial.
But does it REALLY say anythingthat would help a prospective client make the choice between you an your competition?
Nope.
It even kinda feels like your client didn't have anything substantial to say about you or your work... but that is not true!
You know so many great examples they could have shared! So many special breakthroughs that you facilitated!
Why oh why didn't they write about all that good stuff?
Why didn't they say,
"After the first session with my horse, I knew I made the right decision to work with <your name>! At first, I struggled with the decision based on pricing, but now I know this transformational work worth every penny.
I feel so deeply connected with my horse and so aligned with my goals.
I know that because of our work together, I feel less pressure and anxiety about my journey with my horse. Thank you for helping me bond with my horse and become the best partner possible!"
-Your VERY Happy Client
AND why did it take 2 months to get just an ok-ish testimonial?
Even though testimonials are HUGE DEAL in marketing for your business...
For your busy client, thinking about what to say and sitting down to write is NEVER going to be a priority.
And let's not blame them!
Writing can be intimidating and lead to self-conscious feelings or procrastination.
The most common response to my question is, "no one."
So I wonder,
How much time do you spend thinking about your business?
How often are you bogged down by cyclical thoughts?
You've probably heard me say, "Action Brings Clarity" and I've elaborated on it recently.
Here's what I came up with: Reality is woven not from our thoughts but from our own speech which leads to the actions that make those words real.
If much of your business problem solving, planning, and development is happening in your head,it's time to pull out those threads in order to make sense of it. It's time to speak and be heard.
Are you attempting to weave a reality of a comfortable business and a life of freedom without verbalizing what you desire?
Accountability happens when someone puts into words what they want to achieve and they, and perhaps others, hold them to that desired outcome.
HOWEVER, before you KNOW what you want to be held accountable to do, you also need a place to think out loud, taste the truth of your words, and to weigh your options.
I often have to feel into something that I think I want, before I know whether or not I want it. It could be as little as buying a necklace… or as big restructuring my entire business.
Either way, I have a method I recommend for allowing myself to get present, speak, and discover.(and a book recommendation if you are interested! Hit reply to let me know and I'll send you a link)
If you are struggling to operate your business in a way that is straightforward, profitable, and comfortable, consider getting support from our group coaching program.
Consider how it will FEEL to speak about your business to people who understand you, your goals, and your challenges.
There is a version of your reality that you hold back from when you refrain from talking about your business.
Consider all the effort you are putting into having success.
What I'm offering isn't about trying harder but rather trying differently. A different approach, one you haven't thought of, might work 10x better than exerting yourself 10% more.
Rest easy knowing there isn't an expectation of having perfect questions formed when you get on the Mastery in the Making call.
MitM is a space for you to unravel your thoughts, tease out the insight, layer in advice, and decide on actions that will make your words real.
